Judging criteria

The panel of judges will look at the following criteria when assessing the entries. The criteria below applies to all briefs.

Social Benefit
How will your design make life better for someone?

Execution
How well finished is your final design? What skills have you used to make/draw/create your final design?

Research
Have you used a combination of desk and real research? Who did you speak to? What questions did you ask? What did you learn?

Design Thinking
What was your design process? How does your final idea address what you discovered & the feedback from your audience?

Magic!
We're looking for a little bit of 'magic' - an exciting brand new idea! Remember, it's the idea that counts, so think big!